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White-Labeled Discount Programs: 7 Tricks they Use to Trick You
We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of endorphins that comes from getting a good deal,...
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Discount Programs: The Value of Back-to-School (B2S) Savings is Real...
With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.
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What is Member Engagement (and Why Your Membership Growth Depends On It)
In simplest terms, successfully managing (and growing) any membership organization boils down to two key objectives. Member acquisition. And member retention. While many membership professionals...
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Research: How Far Will Consumers Travel to Make Routine Purchases?
For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have countless other respected sources like Forbes,...
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Employee Discount Programs: Celebrating Workers of the World for Labor Day
Happy Labor Day! Here on the Access Loyalty Blog we talk a lot about member engagement and how to earn it. We dive deep into the world of member loyalty and seek to master it from just about every...
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What is Onboarding? The Critical Next Step in Your Loyalty Program
Congratulations! You’ve attracted yourself a new member and you’re bound to be best friends forever, right? The reality, unfortunately, is that most members won’t stick with you beyond the first week,...
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The Secret to Successful Onboarding: All the Essentials, Only the Essentials
Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And now in the article below we’ll show you...
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Member Benefits: The Power of Sending Your Members on Vacation
Your discount membership programs can have a powerful effect on your members' quality of life. That’s a serious statement. Having the power to affect someone’s life for the better is a pretty big...
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3 of the Most Influential Factors When it Comes to Loyalty
Three things about me... ...I’m a Millennial, median income-earning female. Why did I tell you this? Because simply knowing my age, salary and gender make it fairly easy to create an instant consumer...
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The Twelve Days of Holiday Savings are Coming
The holidays are nearly here, along with everything they bring: excitement, gifts, feasts, decorations, celebrations… Member loyalty. At least for clients of Access Development they do. That’s because...
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Research: The Growing Gap Between Leaders and Their Members
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to the central question of member...
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Loyalty Programs Get Scary: When Loyal Customers Turn Into Monsters
It's a dark, cold night. We're gathered outside around the campfire. There's a noticeable uneasy feeling lurking in the air.So with flashlight in hand, our scary story begins......Once upon a time...
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How Amazon is Killing Free Discount Loyalty Programs
Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store coupons can deliver real value to your...
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9 Essential Ingredients for the Perfect Discount Program
Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success.When imagining eating a delicious holiday...
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The 2019 Access Development Year in Review
And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here at Access, as well as our awesome merchant...
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Surprise and Delight: It's Always the Gift Giving Season
If you don’t like receiving gifts, then stop reading.
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Loyalty Statistics: The Ultimate Collection
(New: Only want the latest data? Check out our collection of 2019 loyalty stats.)Customer brand loyalty is a rich and complex subject to grasp. What is it? (Here's a definition.)How is it earned?Is it...
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Gauging Member Engagement: How to Collect Actionable Data
Can you add up the number of members you have?Yes.Can you calculate your quarterly profits?Yep, easily.But can you put a solid number to something as nebulous as a member’s level of engagement?Yes,...
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Gauging Member Engagement: Segmented Member Marketing for Success
Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part...
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20 Member Engagement Ideas to Try This Year
A customer is someone who buys something. A member is someone who belongs to something.We should all aim to have members, even if we don't have a formal membership structure. Members, in this sense,...
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