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How to Integrate Chat-GPT into Your Business: An 'Interview' with Chat-GPT...
As with most companies these days, we at Access are trying to figure out how to harness the power of artificial intelligence in general – and Chat-GPT's powerful features in particular – to enhance the...
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The Relationship Between Member Benefits, Discount Programs, and Successful...
I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful PowerPoint on writing press releases.That’s all....
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The 8 Secrets of Longevity: How Organizations Last 100+ Years
Summary: Long-term survival for membership associations, non-profit groups, and other membership organizations is not a matter of luck. Over the years, successful organizations have discovered these...
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40 Specific Member Engagement Tactics Any Organization Can Use
In an ideal world, when new members join your organization, they immediately grasp your core purpose and understand your value proposition.Imagine a world where members renew their membership...
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The Two Types of Loyalty, and How to Earn Them
Summary: Learn about transactional and emotional loyalty, and how to earn them. Understand the importance of customer involvement, empowerment, and recognition to build emotional loyalty. Discover the...
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30 Storytelling Ideas to Captivate and Grow Your Membership Organization
Summary: Storytelling is the often-ignored element of effective member communications, yet, it’s a vital tool for connecting with the people you care about most. Here are 30 practical storytelling...
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Harnessing the Power of Micro-Moments to Maximize Your Membership Marketing:
Summary: Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful new opportunity for your membership...
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From Boomers to Zoomers: 6 Ways to Boost Your Membership Mojo with...
Summary: Millennials and Gen Z now make up a huge part of the workforce, but they're not lining up to join membership organizations. Because they think and act so much differently than older...
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Membership Perks | Strategic Benefits for a More Engaged Membership
Perk is such a happy word.Maybe it reminds you of your perky friend with a talent for breathing excitement into a boring day. Or perhaps it conjures memories of your favorite morning perk-me-up. Or is...
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A Cure for the Non-Dues Revenue Blues
Tackling 12 common fears about launching a non-dues revenue programSummary: Launching any new non-dues revenue program comes with a certain amount of risk. Yet some associations are unnecessarily...
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